Entrepreneur contributor Michelle Held has shared business, success and marketing tips shared by four tech leaders. The tips are from Brandon Gustafson, assistant professor of marketing of Oakland University, Shawn Collins, co-founder of Affiliate Summit, Vadim Rogovskiy, the founder of Clickky, and Alex Bornyakov, the CEO of Verta Media. Michelle says, “Building your network is an important part of your success in business and life in general. It’s helpful to have a group of colleagues and friends to turn to for business and marketing help. Of the conferences that I speak at, Affiliate... [...]

In April Google launched fully-automated ‘Smart’ display campaigns helping marketers apply machine learning to all aspects of campaign optimization. It uses advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads. Based on Target CPAs marketers can set bids. Matt Lawson has has answered seven questions related to Google’s Smart Display Campaigns. On a question dealing with continuing with regular campaigns, Lawson says, “Smart display campaigns can help save time and drive better performance by automating bidding, targeting... [...]

Marketing Land has published a podcast with Danny Sullivan reflecting on 21 years covering the search industry. Matt McGee says, “There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and the like — ranked online content. Soon after, he launched Search Engine Watch and started hosting search marketing conferences. And... [...]

Viddyoze Live Action is new software, just released and unprecedented, that creates your marketing videos that can include both live action footage and animated footage. And its degree of automation will surprise you. You will be able to upload your own logos, images and text into a real moving cinematic scene, with your uploads becoming part of the action. But the bad news is that this is your last chance to get in on the launch sale. This time tomorrow, Viddyoze Live Action will cost $197 + $97/month. But today, it’s just a one-time investment of only $67. This is a sophisticated animation... [...]

In April 2017, Facebook Messenger reached 1.2 billion monthly active users. As reported by TechChrunch, Facebook Messenger grew 5.66% from 145.3 million in Q1 2016 to 153.5M in Q1 2017. This user growth brings a great opportunity for the social media savvy marketers as they could reach more people now. HubSpot’s Elissa Hudson & Justin Lee have shared three ways marketers are using Facebook Messenger. They are using it to deliver content, get event attendees and they also use messenger in place of forms. On how marketers use messenger to get event attendees, Hudson & Lee say, “Have... [...]

Keeping your email subscribers with you and make them open and read your emails is a challenge. Most marketers face this, and there are many who deal with it tactfully. In a survey, some 16% people said that it is very difficult to sign up to receive promotional emails from a brand and 20% stated that it is very difficult to unsubscribe from an email list. To keep your subscribers be comfortable with your email marketing procedure, Econsultancy’s Andy Favell has sahred 10 rules that can enhance your email marketing. In rule no. 1, Favell says, “If someone wants to unsubscribe from your... [...]

Search Engine Marketing (SEM) is a game of knowledge and information. Keeping yourself updated can keep you ahead of your competitors. Econsultancy team has shared four recent SEM updates provided by search engine marketing expert Eu Gene Ang, Econsultancy’s lead trainer in Asia. The updates are focused on AdWords, Organic search, Mobil and RankBrain. On organic search engine optimisation, Jeff Rajeck says, “A whole industry has blossomed around optimising content and page markup for Google, commonly known as Search Engine Optimisation (SEO). However, as Eu Gene pointed out, nearly... [...]

GoDaddy has launched ‘GoDaddy Website Security’, a cutting-edge website protection service to keep customers’ sites clean and free of malware. This new system offers continuous monitoring and daily malware scanning to detect any known security holes or issues on a user website. The following are the key features of ‘GoDaddy Website Security’:   Guaranteed malware removal and hack repair Expedited service for emergency cleanup Continuous security monitoring Google blacklist monitoring and removal Web Application Firewall (WAF) protection Content Delivery Network... [...]

Producing content and making your readers like and value it is a challenge. Integration of useful information and figures is one way to make your content valuable. At the same time, being careful about numbers is another way of doing it. CMI’s Jodi Harris has shared some tips to create technical content in the right way and to generate trust among the readers. She has also shared examples along with the content creation tips. Harris says, “Content marketing success often boils down to how well your business demonstrates its understanding of the audience’s needs and how well it convinces... [...]

Email newsletters help marketers connect with their audiences and share promotional offers with them. Newsletters are also used as a way to generate affiliate income. When it comes to naming some good email newsletters, people will have to try hard to get one. CMI contributor Sujan Patel has shared nine ways marketers can write and publish newsletters that stand out in a crowd. Sujan says, “Bad email newsletters are a dime a dozen. Whether it’s the design, copy, or the marketing message itself, if your recipients aren’t reading and being swayed to act, you’re not going to see much,... [...]