8 Tips to Empower Your Email Marketing
According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them.
In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out.
Gynn says, “Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content.
That was the wisdom from Mathew Sweezey, principal of marketing insights at Salesforce and author of Marketing Automation for Dummies, in his Content Marketing World 2016 presentation, How to Improve the Value of Your Email Through Marketing Automation.
His tips on how to leverage email in today’s world for better content marketing range from subject lines to email “plays” and why it’s more important than ever to obtain people’s email addresses“.
Comments are closed.
