Research: Generating Traffic and Leads – Challenge for 63% Marketers
HubSpot has released data from its State of Inbound report. According to the report, 63% marketers said that generating traffic and leads is a challenge for them.
Proving the ROI of their marketing activities is a challenge for 40% of marketers. 28% marketers stated that securing enough budget for their marketing activities is a challenge for them.
26% marketers expressed that identification of right technologies for their marketing needs and managing websites is a challenge for them.
Along with the data, HubSpot has also published tips on how marketers can tackle the challenges they are facing.
Lindsay Kolowich says, “When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content — the type of content people would pay for? And, do you know the type of content your audience actually wants?
Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. More than ever before, people are being flooded with content. Consumers don’t have to use a search engine to find answers. Instead, articles fill their news feed or buzz in their pocket via mobile notification”.
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