Energize Your Email Marketing with These Fundamentals
Email remains the most used tool to reach out more and more prospects and convert them in to clients. Right email marketing advice can help you get the best results form your email marketing campaigns.
Marketing Land’s Mary Wallace has shared 12 email marketing tips for the email marketers. Wallace has addressed the points such as humanizing communications, effective subject lines, quality copywriting, call-to-action etc.
On email subject lines, Wallace says, “A key driver of email open rates, subject lines perform best when either long or short. Subject lines that are 60 to 70 characters drive neither open rates nor click-through engagements. Research shows that subject lines over 70 characters increase click-to-open rates, while those under 50 characters increase open rates”.
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