Tag Sprawl is “unchecked growth of unique, user-contributed tags resulting in a large amount of near-duplicate pages and unnecessary crawl space”. The fake pages created around popular keywords is an example of tag sprawl.

Almost all Internet marketers are facing the Tag Sprawl problem. To solve it MOZ writer Russ Jones has presented some solutions which starts with finding the good and bad tags.

On how to identify the good tags, Jones says, “Keeping the goal in mind of identifying good tags, labeling bad tags, and relating bad tags to good tags, we employed more than a dozen methods, including: spell correction, bid value, tag search volume, unique visitors, tag count, Porter stemming, lemmatization, Jaccard index, Jaro-Winkler distance, Keyword Planner grouping, Wikipedia disambiguation, and K-Means clustering with word vectors. Each method either helped us determine whether the tag was valuable and, if not, helped us identify an alternate tag that was valuable”.

Read on to find how to deal with Tag Sprawl.

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