Google has announced that its open source Accelerated Mobile Pages (AMP) Project will benefit the advertisers now. Google has launched a new AdWords beta that lets advertisers to use fast-loading AMP pages as the landing pages for their search ads.

According to Google, the AMP pages will load fast with the new improvements.

Google’s Vice President, Product Management Jerry Dischler says, “The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile web experiences they’ve come to expect from AMP pages on Google Search”.

Advertisers who are interested in participating in the beta, can sign up for the AMP ads.

Google Announces Integration of AMP to Search & Display Ads

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