Online advertising is the biggest source of income for most online entrepreneurs. Google AdWords has provided people with a great way to reach wider markets with their customized ads.

In the quest to improve the ad reporting, Google has added new status columns in the AdWords reporting. These columns will offer a comprehensive snapshot of advertising keywords’ current scores.

On these improvements, Jon Diorio, Group Product Manager, Search Adssays, AdWords, says, “Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expected clickthrough rate, ad relevance and landing page experience. Starting this week, we’re rolling out several improvements to Quality Score reporting that make it easier for you to get more visibility into these scores.

New status columns for Quality Score

We’ve heard from you that the three Quality Score components available today through the keyword status bubble are super helpful. However, you need a way to review them at scale and easily share them. To save you time and help you make more informed decisions, we’re adding three new optional status columns to the Keywords tab for “Exp. CTR,” “Ad Relevance” and “Landing Page Exper.” Simply add these columns to your keyword reports to get a comprehensive snapshot of your keywords’ current scores”.

gle a

Sharing is caring