Chatbots are computer programs designed to simulate conversation with human users, especially over the Internet. Chatbots are used widely on the social media platforms to connect with the users and convert them into customers.

If Chatbots are used wisely, they can build your sales pipeline and monetize your social media accounts.

Entrepreneur’s Marsha Hunt has published an article on building successful chatbots.

On creating the features of a chatbot, Hunt says, “Find a platform that enables you to create bots that are capable of carrying out basic and complicated tasks alike. The more features you add, the longer it will take to build your chatbot, and the more likely it will be to malfunction. Instead of cramming your bot with every single possible capability, you should build a fine-tuned bot with features that add value. Jokes are great, but users will appreciate a chatbot that can also answer their questions or help them in some way. In order to be successful, your chatbot should be able to provide:

  • Your company’s contact information and operation hours
  • Prices, offers, and promotions
  • Product or service descriptions and specifications
  • Background information about your company”.

Read more on how to creat a successful chatbot.

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