Effective use of data and segmentation play a vital role to successfully execute your marketing campaigns. A proper analysis of data and application of the analysis in the segmentation are quite crucial.

Econsultancy’s Jordie van Rijn has shared five advanced data and segmentation tactics for empowering marketing and sales.

Rijn says, “How can marketing effectively play a bigger role in qualifying the leads that are passed on to sales? By scoring those leads and using segmentation.

However, one of the key findings of the email marketing census this year is that advanced segmentation at scale remains elusive for many businesses. While 78% of senders are doing basic segmentation, only one-third are doing advanced segmentation.

As far as leading scoring, 29% are scoring their leads while another 25% are only in the planning stages”.

Improve Your Marketing with These Data and Segmentation Tactics

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