Content (rather than advertising) is recognized as the best way to use the Internet for marketing. But not just any content will do; providing quality content is the most important key to achieving marketing success. But there are other important factors in using content for marketing, too. Besides providing the right content, a business also needs to optimize all the channels that serve the content to consumers.

In recent Marketing Land article, Jim Yu has shared some important tips on developing quality content to drive more effective results. Yu has focused on distribution of the content, content curation and user-generated content.

Yu says, “Content marketing is instead a continually evolving, sophisticated ecology of digital tools, assets and human factors that come together to form an array often called “customer journeys.” To that end, content retains the potential for longevity across many platforms. When marketers recognize this, they are better poised to create, or curate, content from which they can derive value over longer periods of time.

In an environment where marketing budgets are increasing and the pressure for CMOs to measurably drive marketing performance is becoming more imperative, it is more important than ever for marketers to prioritize time spent and value when executing content marketing campaigns. Developing content that can be executed with demonstrable value across channels –– as well as time-saving, effective tactics –– is now key to marketing success”.

You may want to read Yu’s entire article on content distribution here:

Developing Quality Content to Drive Better Results
Marketing Land

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