Over the last 10 years or so, the influence of search engines, such as Google, has continued to grow. Marketers are scrambling to keep up.

Techniques that worked to achieve a high ranking a few years ago now may actually lower a site’s ranking. Webmasters need to be on their toes to optimize their sites without antagnoizing the search engines.

Chase Reiner is an SEO practitioner who has worked at keeping in sync with Google’s requirements. A while back he did a live stream presentaiton on what works in SEO today. You can watch his presentation here:

YouTube

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