Aja Frost says, “Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive?

Here are some quick tips to help you make connections, expand your social network, and nurture professional relationships.

Be Interactive.

Extroverted people seem to have it so easy, making friends with everyone from their UPS delivery person to other dog owners in the park! But these interactions don’t rely on actually connecting deeply with everyone; instead, making successful connections can be as easy as noticing and remembering things about the people you see frequently. Taking the time to notice and acknowledge the people you routinely interact with can help you extend your social network slowly but significantly. For example, remembering your law office’s UPS carrier’s name and inquiring about her baby can help your brief interactions be social connections as well as routine service calls. Carrying an extra biscuit to the dog park can help you win over a friendly pup (and his owner). When your UPS carrier needs to write a will or your park friend gets a speeding ticket, you might be the first lawyer to pop into their minds”.

Organic Networking: 3 Tips for Natural Success

HubSpot

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