Purna Virji says, “This guide provides instructions on how to do a content audit using examples and screenshots from Screaming Frog, URL Profiler, Google Analytics (GA), and Excel, as those seem to be the most widely used and versatile tools for performing content audits.

What is a content audit?

A content audit for the purpose of SEO includes a full inventory of all indexable content on a domain, which is then analyzed using performance metrics from a variety of sources to determine which content to keep as-is, which to improve, and which to remove or consolidate.

What is the purpose of a content audit?

A content audit can have many purposes and desired outcomes. In terms of SEO, they are often used to determine the following:

  • How to escape a content-related search engine ranking filter or penalty
  • Content that requires copywriting/editing for improved quality
  • Content that needs to be updated and made more current”.

How to Do a Content Audit [Updated for 2017]

MOZ

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