Donna-Marie Bohan says, “A majority of companies in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives.

This is according to our new Cross-Channel Marketing Report produced in association with IBM Marketing Cloud.

Cross-channel engagement is a modern marketing reality. Today, step-by-step approaches are not enough and success depends on every channel integrating with and supporting each other.

For customers, there is only one brand experience. As they move seamlessly across channels, marketers need to be where their customers are.

Our new report explores the extent to which organisations in Australia and New Zealand are equipped for cross-channel marketing. The research is based on a survey of around 300 marketing, digital and ecommerce professionals in Australia and New Zealand, carried out in September and October 2016″.

Five key takeaways from our Cross-Channel Marketing in Australia & New Zealand report

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