Anita Campbell says, “News headlines blare “Pokemon craze takes over Houston park” and “Pokemon Go Is Influencing Baby Names” and “Bride stunned to discover her wedding venue was a Pokemon Go gym.”

With headlines like that daily on your local news, it’s clear that the Pokemon Go mobile game has burrowed its way into American culture.

Those little digital Pokemon creatures are just too cute to ignore!

Pokemon Go started as a kids card game two decades ago and then became a mobile game. As a mobile game it quickly grew to 20 million daily active game players as of July 2016.

As it turns out, Pokemon Go isn’t just for kids. Teenagers, young adults, parents supervising their Pokemon-playing kids, and anyone “addicted” to the mobile game, have all gotten into the action. As of October 2016, Pokemon players had taken 144 billion steps — steps that could lead them right near your place of business.

Whether the Pokemon craze will continue with the same intensity during 2017 is anyone’s guess”.

What You Can Learn About Marketing a Local Business – from Pokemon Go

Small Business Trends

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