‘Content Technologies: How to Realize the Promises and Avoid the Pitfalls’ – CMI
We recently put that question to the folks speaking at the Intelligent Content Conference March 28–30 in Las Vegas. One warning came up over and over: Don’t expect technology itself to solve your problems. As Marketoonist Tom Fishburne recently said, “Trying to make an organization ‘customer-centric’ through technology alone is relying on pixie dust.”
You’ll find our speakers’ advice grouped under these headings:
- Don’t fall for the trap of technology as solution
- Use artificial intelligence to deepen your insights but not to replace them
- Safeguard the security and privacy of customer data”.
Content Technologies: How to Realize the Promises and Avoid the Pitfalls
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