‘Keeping an eye (or three) on your AdWords competitors’ – Search Engine Land
Daniel Gilbert says, “We all love to know what our competitors are up to. We shouldn’t care that much — we should probably just get on with being the best. But we just can’t help ourselves.
The best (and only empirical) source of competitor data is the AdWords Auctions Insights report. The only problem with this report is that it’s not easy to see changes over time, you can’t do any filtering, and you can’t add in any of your own performance data to see how competitor changes affected anything. And it can’t be pulled automatically, even after it’s been available for four years.
Anyway, a while back we shared how we visualize the Auctions Insights report at Brainlabs HQ to solve all of these problems. Now we’re back with a souped-up version 2.0 of our script. As well as CPC (cost per click), you can now see how CTR (click-through rate), impressions or searches vary alongside the auction data, and you can pick out which competitors to show. You can also see the same reports for different devices or compare your performance in one stat between devices. This should be handy, now that separate desktop and tablet modifiers are here!”.
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