Matt Lawson says, “As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for the Google Display Network. In July, the Google Display Network launched responsive ads. And in late September, we announced cross-device remarketing, display store visits and display location extensions.

We’ve gotten a lot of questions on these new features. In favor of starting 2017 off on the right foot, I decided to dedicate a full Q&A to answer the top questions we’ve heard from you.

Here we go…

1. How do I set up cross-device remarketing? How will this impact my conversion rates and performance?

Good news — nothing is needed on your end! As long as you’re running display remarketing across all devices (including mobile), you’ll be opted in to cross-device remarketing. And the more you invest across devices, the more you’ll get out of cross-device remarketing and measurement.

What’s different? Before cross-device remarketing, someone who visited your mobile site and then your desktop site belonged to two separate audience lists. Now, with cross-device remarketing, she’s considered the same user and belongs to one audience list. That means you can show the same ads to the same user as they move across devices, which should lead to a better user experience”.

5 things you should know about the Google Display Network, direct from Google

Marketing Land

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