Melinda Emerson says, “If you’re struggling to get your emails read by potential customers, you might need to try a different tactic to ensure that you’re properly targeting your audience. You also need to make sure you are giving them content they need to not only read your emails but to also click the links in them to take action. You also want to examine the language you are using to build rapport and make a connection.

A/B testing is one way you can determine exactly what your email subscribers want rather than guessing. Here’s how to use it.

First, What is A-B Testing?

It may sound complicated, but A/B testing is nothing more than sending two versions of the same email, with one variable. You want to see which version gets more opens and clicks.

There are a few things you can test out, including:

  • The email copy
  • Your subject line
  • Call to action copy
  • Color or placement of call to action button
  • Images”.

Should You A-B Test Email Marketing Campaigns?

Small Business Trends

Sharing is caring