‘The five fundamentals of data-driven marketing’ – Econsultancy
Evan Dunn says, “Data-driven marketing is super popular right now.
Topics that stem from it – like personalization, performance optimization and customer experience – dominate blogs and research.
81% of marketers are looking to increase budgets for data-driven marketing, while 83% of marketers believe it’s important to be able to make data-guided decisions.
That’s nearly every marketer.
Over half expect to see revenue growth as a result of data-driven marketing investments (only 7% expect a decrease), and 39% plan to increase spend on data-driven marketing initiatives.
Despite the popularity of data-driven tactics and tech, there is a lot of confusion about the nature of marketing data, and the possible implications it can have for marketing decisions”.
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