Nikki Gilliland says, “With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.

However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?

Here’s a closer look at the opportunity it presents, as well as how retailers can best capture consumer interest through organic search.

What happened last year?

Despite murmurings that consumers are becoming fed up of Black Friday madness – and some retailers like Rei even taking a stance against it – last year’s figures speak for themselves.

While online searches in the UK were down, overall sales during the Black Friday period increased by an impressive 62%.

Likewise, overall sales in the US increased by 14.3%, and ecommerce sales are predicted to grow by 17% this year”.

Black Friday 2016: How are UK retailers optimising search landing pages?

Econsultancy

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