‘How to Use User-Generated Content to Drive Sales’ – CMI
Sujan Patel says, “Who’s responsible for creating your company’s most valuable content?
Your marketing team?
An agency?
You?
How about your customers?
Customers are generating quality content for companies all over the world around the clock. In my experience, however, few companies have picked up on that fact – let alone realized how valuable this user-generated content can be.
In fact, user-generated content can be more effective at driving sales than the content you create. That’s because prospects are more likely to take their peers’ word at face value. To them, user-generated content is more authentic, more trustworthy. Don’t believe me? A study by Reevoo found that “70% of consumers place peer recommendations and reviews above professionally-written content.””.
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