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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Monthly Archives: October 2016

‘Video – and Online Video Platforms – Are Essential For Customer Engagement’ – Forrester Blogs

Nick Barber says, “Video conveys emotion unlike text and can show features and functionality unlike any picture. That’s why retailers see nearly triple the conversion rate on product pages that have video versus those that don’t. Entering what Facebook CEO Mark Zuckerberg calls “this new golden age of videos online,” companies and brands need an […]

’10 Ways to Make Facebook Your Most Powerful Event-Promotion Tool’ – MarketingProfs

Verónica Jarski says, “More than 500 million people use Facebook Events each month to connect and meet up in the real world. It might seem that most of those event are to help organize a toddler’s birthday party, an end-of-semester kegger, or a casual retirement party, but that doesn’t mean Facebook Events aren’t useful for […]

‘Snaplytics launches Snapchat analytics’ – Marketing Land

Barry Levine says, “A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is “the only software-as-a-service analytics [exclusively] for Snapchat.” The company, Snaplytics, employs its own proprietary system to monitor activity on public, one-to-many communications, avoiding any Snapchat APIs, which have a problematic history. Snapchat photos […]

‘5 a/b test ideas for mobile gaming apps’ – MarketingExperiments

Paul Cheney says, “We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps. I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon. […]

‘How SAP Engaged Its Best Customers to the Close of $27 Million’ – MarketingSherpa

Courtney Eckerle says, “What do you do when optimizing customer engagement means transforming the way an entire organization thinks and functions? Making a transformational shift in any company is a huge undertaking of thousands of details. In the midst of all of those details, you absolutely cannot forget to ensure that everyone, company-wide, is on the […]

‘The 2017 Content Marketing Framework’ – CMI

Robert Rose says, “At Content Marketing World this year, I met the CMO of a mid-sized B2B company. During our discussion about the event (and how great it was), he said, “Robert, you know the thing that I’m missing is how we’re ever going to draw a line from content marketing to top-line revenue. If I […]

‘6 Gestures That Wow Customers and Earn Their Loyalty’ – Entrepreneur

Toby Nwazor says, “It is becoming increasingly difficult to retain loyal customers. This is partially due to the ever growing number of business entities that spring up like mushrooms every day. This makes it imperative for you as a business owner to retain and satisfy your customers at all costs. These five tips below will help […]

‘How to combine attribution and segmentation data to achieve marketing success’ – Econsultancy

James Collins says, “Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase. This is crucial information in a world where paths to conversion are so complex. Ultimately, being shrewd about how you segment your marketing data gives you the opportunity to become more effective […]

‘Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison’ – MOZ

Britney Muller says, “Keyword research, the blueprint to any successful SEO strategy If you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted… thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to you. […]

‘Brace Yourself. 2017 Is Coming’ – Forrester Blogs

Shar VanBoskirk says, “Check out our Predictions 2017: The Post-Digital CMO Appears piece that just went live this morning. We can’t help but think CMOs feel a great deal of empathy for the characters in, Game of Thrones.  Westeros is a cutthroat environment riddled with cunning strategy, but also a profound amount of character turnover, […]