‘Get Ready For The B2B Marketing Forum In October’ – Forrester Blogs
Peter O’Neill says, “We know you B2B marketing execs are not in denial. You get that 74% of business buyers conduct more than half of their research online before making an offline purchase — and that 59% of those same business buyers prefer not to interact with a sales rep as their primary source of information. You need to transform from an inside-out (company, product service) perspective to an outside-in (customer, outcome, context) view. Like all transformations, this is brilliant in theory but daunting in practice.
Well, come to the Forrester B2B Marketing Forum on October 18 and 19 in Miami, Florida to learn how to do this”.
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