Ted Schadler says, “You can’t win, serve, and retain powerful customers without being insights-driven. It’s one of the principles of customer obsession: customer-led, insights-driven, fast, and connected. So what does it mean to be insights-driven? We think we know based on conversations with over 50 companies over three years.

We have identified 40 public companies and a horde of venture-backed startups that work in a fundamentally different way: They harness and apply data at every opportunity to differentiate their products and customer experiences. That makes them faster and fleeter than you. In fact, using data from PitchBook and Morningstar, we forecast that, collectively, these insights-driven businesses will make $1.2 trillion dollars in 2020.

What does it mean to be insights-driven? It’s easiest to see by example. What if you could:

– Optimize the driving experience by mining car performance data for insights to continuously improve car software? Tesla does”.

Insights-Driven Businesses Will Make $1.2 Trillion In 2020. Wanna Join Them?

Forrester

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