Stephen Key says, “If you have an idea you want to bring to life, you’ll have to convince others it has merit — quickly. In today’s world, the best way of doing that is with video. Hands-down. Video dominates our news feeds. It captivates our attention. Simply put, we love to watch it. I mean, who wouldn’t rather click play? For years, I relied on physical sell sheets to license my ideas for new products. Sell sheets are straightforward, like billboards: On a single sheet of paper, I’d focus on highlighting the major benefit of my idea. I’d also include an image, name, my contact information and “patent pending” in small print if that were true. Sell sheets are still extremely important. But if you really want to connect with your audience, my recommendation is to create a video sell sheet as well.

The reality is, there is so much more you can convey about an idea in a one-minute video — and about a minute is really all you have to make an impression. Your marketing materials need to act like a lure, prompting whoever receives them to want to know more. Remember, people are self-interested. They want to know what’s in it for them. They need to be given a reason to care. No one cares about facts — not really. Nor features”.

6 Ways to Use Video to Sell New-Product Concepts

Entrepreneur

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