Brian Hopkins says, “Is your business digital? Like Domino’s Pizza, do you realize that you are not a product or service business, rather you are a software and data business that provides products or services? Do you exploit all of your customer’s data to know them inside-out? Are customers flocking to you because you are driving every engagement with insight about them”? If the answer to any of these questions is not a resounding, “Yes!”, then you are losing revenue and shareholder value.

In Forrester’s new report, The Insight Driven Business, my colleagues Ted Schadler, James McCormick and I identify a type of business that ignores the ‘data driven’ hype. Instead, insights-driven businesses focus on implementing insights – that is actionable knowledge in the context of a process or decision – in the software that drives every aspect of their business. This is a big shift from most firms that fret over big data and technology. Instead insights-driven business focus on turning insights into action. The big data and technology pieces come along naturally as a consequence”.

Insights-Driven Business Are Stealing Your Customers

Forrester

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