‘Why your content marketing program could be failing’ – Marketing Land
Drew Eastmead says, “Content marketing is like building a house. You can be creative, but you must follow a process. If you skip critical steps such as the user experience you provide on your website, you will be creating a house on top of a weak foundation.
As your company’s content architect, it’s important to understand the five basic steps of producing digital content that can succeed.
content marketing maturity model
This is your formula for building your content marketing house. Have you followed it, in order?
My contention is that as a content marketer, you and your team have a solid grasp on elements 1, 3, 4 and 5. Whether you’re a large B2B company or a small B2C organization, you understand your approach, and you have recruited teammates, freelancers or agencies to help you achieve these step”.
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