‘Customer-centric Marketing: 5 more takeaways on consumer behavior from researchers and strategists [Part II]’ – MarketingSherpa
Melissa Pickle says, “MarketingSherpa Summit 2017 will be here before you know it, and our team is hard at work planning the agenda, with a special emphasis on customer-centric strategies and approaches.
As we select our keynotes, the team has conducted in-depth research and gained some interesting takeaways from both academic and marketing practitioners. We highlighted the first five takeaways earlier this week, and we have five more thought-proving insights again for you today.
Takeaway #6. Build habit forming products
Many of the products we use in our daily routine have influenced our routines.
Nir Eyal, author of best-selling book Hooked: How to Build Habit-Forming Products, has identified a design pattern in habit forming products. He describes this design pattern, “the hook,” as “an experience designed to connect the users’ problems to your solution with enough frequency to form a habit.”
The hook is comprised of cycle of triggers, actions, rewards and investments. The triggers can be internal or external, but must evoke motivation to act”.
Comments are closed.
