Greg Sterling says, “Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the boundaries of Facebook itself. Facebook users could then be targeted on third-party mobile apps and, as of earlier this year, mobile websites in the network.

Audience Network targeting was limited to Facebook users, however. While that’s a massive audience, it’s still not everyone. Today, the company is announcing that it has expanded targeting available on the Audience Network to all users, whether or not they’re on Facebook.

All users of Audience Network sites or apps can now be reached using Custom Audiences, lookalike audiences and so on. Much of the inventory in the Audience Network is shifting to native; and according to reports the performance of Audience Network inventory has been very strong”.

Facebook expands Audience Network reach beyond just its users — to everyone

Marketing Land

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