‘Branded query optimization for SEO’ – Marketing Land
Clay Cazier says, “In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases.
In today’s post, I’d like to highlight a valuable element of SEO that many marketers seem to overlook: SEO activities around branded queries.
What we are talking about
The first simple task is to define the queries we’re interested in optimizing. Branded keywords are any that — you guessed it — contain the brand’s name. For example, if the brand is Brandlicious, Inc., branded queries would include someone typing in:
“brandlicious”
“brandlicious.com”
brand plus queries (e.g., “brandlicious + keyword“)”.
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