‘Facebook Rolls Out Instant Articles To All Publishers’ – Marketing Land
Tamar Weinberg says, “In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content directly on the social network.
The popular program, which was launched nine months ago, gives publishers the ability to create interactive articles directly on Facebook, offering a rich media experience with fast load times. The idea at launch was to give Facebook users the ability to consume content seamlessly, ensuring that publishers still monetized from the experience. The program was initially supported with nine partners, including The New York Times, BuzzFeed, The Atlantic, BBC News, National Geographic and NBC.
On April 12, that list of publishers, which has since grown into the hundreds, will expand further to anyone who chooses to opt in. In its announcement, Facebook acknowledges the rationale behind the rollout: “Slow loading times on the mobile web created a problematic experience for people reading news on their phones.”
Regardless of publisher size (and possibly more problematic for smaller publishers without the server and network resources larger publishers have), Facebook is aware that the user experience is diminished when a user tries to consume content off-site, only to have the page load slowly”.
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