‘Google’s AMP Project Gets Google Analytics Support’ – Marketing Land
Amy Gesenhues says, “Google says its soon to be launched AMP project will be supported by Google Analytics.
Aimed at creating web pages that load faster on mobile devices, Google’s AMP – short foraccelerated mobile pages – was announced in October of last year. Shortly after announcing AMP, the project gained support from ad platforms like Outbrain, AOL, OpenX, DoubleClick, and AdSense.
Now along with ad support, publishers will have access to Google Analytics to measure how their AMP content is performing.
For publishers looking to use AMP to provide an improved user experience, we’ve released Google Analytics measurement capabilities for Accelerated Mobile Pages. AMP support in Google Analytics makes it easy to identify your best content and optimize your user experience.
The announcement points users to the AMP website to get started, and recommends publishers use a separate Google Analytics property to track AMP content”.
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