Dan Stelter says, “Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return.

Your site’s typically static pages are the most overlooked lead-generating secret weapon in your marketing arsenal. Consider the impact of website content changes for these organizations:

  • Code.org is a site for a nonprofit created to bring computer science education to all students in the United States. Changes to its website content helped blow away its goal of securing 10 million students to sign up to code for an hour. As Optimizely tells the story, 30 million students signed up – with at least 12 million sign-ups”.

7 Ways to Make Boring Web Content a Lead-Generating Weapon

Content Marketing Institute

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