MOZ team says, “It’s a new year, and that means it’s time shift into some new habits regarding your keyword research. Rather than simply targeting marketing blasts at either the in-demand or the long tail, you may want to think about carefully tailoring your tactics to the shape of your niche’s keyword demand distribution curve. In today’s Whiteboard Friday, Rand details four steps to using these curves to support and improve your existing strategies“.

Using Your Niche’s Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy – Whiteboard Friday

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