Karissa Bell says, “Over the course of an hour, @MashBusiness covered an array of questions, ranging from what the current state of digital marketing, to how brands can most effectively communicate with their audience in a way that feels genuine and authentic.

Several digital marketing experts us will be: Alex Amado, VP of experience marketing at Adobe; Cammie Croft, deputy executive director of Amnesty International; David Berkowitz, chief marketing officer of MRY; Ellyn Fisher, senior VP public relations & social media for The Advertising Council; Gillea Allison, marketing director of Blue State Digital; Jason Musante, managing director & group executive creative director of Havas Worldwide; Neville Doyle, digital planning director of Colenso BBDO; Rodolfo Salazar, CEO of Ideaworks International; and Susan Lindner, CEO & founder of Emerging Media.

The ads you click, tweets you see, and Snapchats you watch are all part of a bigger orchestration called digital marketing. Running a successful digital marketing campaign is the critical backbone to bridging to the communication gap from marketer to millennial. However, the question that seems to warp everyone’s mind is: ‘What are the key ingredients for “winning” at digital marketing in a sea of competitors?’ It’s all about storytelling, and how that story drives interest and action in an audience“.

How to win at digital marketing

Mashable
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