Entrepreneur team says, “When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so you’re never left clueless on what the next steps are. These five5 tips are imperative for developing a rock star PR plan.

1. Survey your space

Initially, you want to assess your business and your competition. Be careful to note anything of importance, especially anything you don’t offer that others do. Also, pay attention to their media mentions. When it comes to assessing your business, you want to look into all previous PR efforts. Some questions you may want to ask yourself are: Did you get any media attention? Was it good or bad? Are there certain angles that worked? Answer these, then analyze your failures and successes“.

How to Develop a Top-Notch PR Plan

‘Entrepreneur’ Blog

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