‘4 Harsh Marketing Lessons From 4 Small-Business Owners’ – ‘Entrepreneur’ Blog
Gene Marks says, “Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business.
We don’t have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well — it’s not so good, especially when it comes to marketing.
But don’t worry. You’re not alone. I hand-picked four of the many winners of a recent marketing contest called the Spark Business Member Casting Call that was sponsored by Capital One Bank (a client of my company, but I am not being compensated to write this) and asked them about a big marketing mistake each made“.
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