Georges Berzgal says, With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success…

Step 6: re-engage ahead of the holidays

About two months prior to the Christmas holidays, it is worth cleaning up your contact list to make sure you are sending your messages to engaged customers.

Get in touch with subscribers who have not opened or clicked on messages for a while to see if they can be re-engaged by a small incentive or different messaging (testing, as usual, is key)“.

10 steps to email success at Christmas: part two

‘Econsultancy’ Blog

Sharing is caring