Rand Fishkin says, “Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about a problem that many of you have mentioned in comments, in tweets, in questions, and emails to me and to other folks here at Moz when we talk about content marketing and specifically content amplification like, “Okay, I made some great content. But how do I actually get people to share it? In particular, how do I get content into the hands of the influencers who might amplify it?”

Look, this is very frustrating, right? If you’re a small brand, a small site, have a small social account, content amplification often feels like this“.

How to Get Content into the Hands of Influencers Who Can Help Amplify It

MOZ Blog

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