Jerry Low says, “As any marketer knows, there’s no point in creating something if it doesn’t have a purpose, and that purpose should aim to garner a response, and to garner that response, you a CTA (call to action).

But not all CTAs are created equal—and inferior CTAs are bound to get inferior responses.

Think of it this way: if you go to McDonald’s and don’t tell the cashier what you want, you’re bound to get ignored. Putting a marketing message out there without a CTA will have the same effect.

That call to action is the single most important element of your landing page—and beyond having one, there’s a science to having the right one. After all, internet marketers have proved time after time that even small tweaks to the CTA can change the bottom-line response“.

Are Your Users Responding? Easy Tips for Better Call-to-Action

Business.com

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