David Nield says, “At the Yahoo Mobile Developer Conference in New York Wednesday, the company announced the arrival of in-app sharing. The new framework aims to make it easier to share photos, videos, links and other media to Tumblr with one tap.

The update, integrated into the Flurry software development kit, follows reports earlier this year that Yahoo would focus more on its Tumblr social arm, which it acquired in 2013 for $1.1 billion. With this change, users will be able to send a photo, video, link or any type of content to Tumblr from whatever app they happen to be running at the time“.

Yahoo Courts Developers With Tumblr In-App Sharing And Native Video Ads

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