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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Monthly Archives: August 2015

‘Ecommerce: Why online retailers are experimenting with brick-and-mortar locations’ – MarketingSherpa Blog

Susan Warren says, ““There are so many ecommerce retailers who now believe that in order to differentiate themselves and establish better brand relationships with their shoppers, they [need to consider] opening brick-and-mortar stores,” Debbie Hauss, Editor-in-Chief, Retail TouchPoints, said. According to Advertising Age, 80% of companies have increased digital marketing budgets for 2015. Whether it’s […]

‘Integrating email with addressable advertising’ – ‘Experian Marketing Forward’ Blog

Katie Oakes says, “In today’s landscape, we often see display advertising being managed separately from email communications. Is there an opportunity to bring these two sid es together? Definitely, and that’s where the whole concept of addressable advertising gets exciting. Defining a single audience that will be the recipient of both your earned strategy – […]

‘Email Organization Tips from Highly Productive People’ – ‘Business.com’ Blog

The latest ‘Business.com’ blog post is titled “90% of Consumers Find Custom Content Useful: Ramp Up Your Content Marketing Strategy”.

‘16 genuinely useful email marketing tools’ – ‘Econsultancy’ Blog

Jack Simpson says, “Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it’s still going strong in the business world. In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering ROI in […]

‘5 Powerful Ways to Keep Building Authority Once Your Content Has Matured’ – ‘Copyblogger’ Blog

Demian Farnworth says, “You’ve launched. You now have loads of content on your blog. You’re happy with the growth and the traction you’ve gained. Your audience is growing — not as fast as you’d like, but you’re meeting goals. Things are looking up because you’ve created authority with what seems to be a solid and loyal audience. But […]

‘Traffic and Engagement Metrics and Their Correlation to Google Rankings’ – MOZ Blog

Roy Hinkis says, “When Moz undertook this year’s Ranking Correlation Study (Ranking Factors), there was a desire to include data points never before studied. Fortunately, SimilarWeb had exactly what was needed. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Using Moz’s ranking data on over 200,000 […]

’23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond’ – HubSpot

Emma Snider says, “Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. And it doesn’t matter how much research and time you put into the body text — your hard work goes […]

‘Three Ways It Pays for Marketers to Be More Data-Driven’ – ‘MarketingProfs’ Blog

Doug Camplejohn says, “Data-driven marketing is on the rise. And no wonder: marketers would be six times as likely to report higher profits if they use data-driven strategies, a recent report by Turn and Forbes Insight discovered. That’s not surprising to those already harnessing the power of data, but the proliferation and availability of Big […]

‘Busting 5 Myths About Small-Business Lending’ – ‘Entrepreneur’ Blog

Jared Hecht says, “Like your mother and your high school history teacher likely told you over and over again, you can’t believe everything you read on the Internet. With the growing accessibility of information freely available online, modern entrepreneurs in search of funding to grow their businesses have a huge leg up on generations past. Yet for […]

‘How Google defines ‘quality content’’ – ‘Econsultancy’ Blog

Jack Simpson says, “Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report. This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving. According to the study, positive signals such as the amount of time spent on a page are having an […]