David Nield says, “Amazon has opened up a new streamlined sales channel for startups called LaunchPad. If you’ve got something to sell—a recently Kickstarted invention, say—then LaunchPad lets you put it in front of millions of Amazon customers and distribute it through the e-commerce giant’s massive pipeline. Your new product can even get Amazon Prime eligibility too.

Sounds like a win-win situation. Amazon gets intriguing new products to sell that aren’t widely available elsewhere, while inventors and startups benefit from retail expertise and access to infrastructure they might not otherwise have.

That is, if they get accepted. Participants don’t just sign up and start selling. There’s an application process, one with somewhat vague rules and a couple of stipulations that new product makers should be aware of“.

Amazon’s Marketplace For Startups Looks Great—If You Can Get In

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