’12 Signs Your Cold Sales Email Is Actually Spam’ – HubSpot
Emmas Snider says, “Even if you have a steady stream of inbound sales leads surging into the pipeline, odds are, salespeople will have to supplement their funnel from time to time with outbound prospecting. And that’s totally fine … if they go about it in the right way, that is.
Sales emails, when written well and sent to the right people, can be incredibly effective tools to generate new customers. But when they’re written poorly and devoid of value, nothing prompts recipients to flag a message as spam faster.
One definition of spam is “Unwanted email, usually advertisements.” Note that this definition does not include the term “unsolicited.” There’s an important distinction to be made here: Sending unsolicited emails is okay, as long as the prospect will be receptive to your message, and it’s not a blatant advertisement“.
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