‘The Psychology of the Searcher: How knowing how our prospects search can help us to optimize our campaigns’ – ‘MarketingExperiments’ Blog
Ken Bowen says, “As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience.
Without a robust understanding of how prospects are actually interacting with search engines, how can we be confident that our SEO strategies are grounded in reality, rather than based on hunches or our own individual search biases?
Blue Nile Research recently carried out a study to discover how real customers are actually searching the Internet. How long are their queries? What form do they take? Are there universal patterns in the way that people search?
For this study, a sample of randomly selected test subjects were asked to search for solutions to three routine scenarios:
- A technical problem (broken coffee pot)
- A health issue (injured ankle)“.
Comments are closed.
