Martin Beck says, “Instagram’s advertising efforts appear to be paying off in a big way.

How big? Big enough to pass Twitter and Google in mobile ad revenue in the next two years.

That’s according to a new forecast by industry analyst eMarketer. EMarketer predicts that the Faceboook-owned visual social network will bring in $595 million in global ad revenue this year. And by 2017, Instagram ad revenue will jump to $2.81 billion. That would be more than 10.6% of Facebook’s total 2017 ad revenue, according to eMarketer projections”.

Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017

Marketing Land

Sharing is caring