‘How Marketing Gets Done in a Regulated Industry’ by Jay Baer
Baer says, “People in marketing and content roles can be a little less quantitative and a little more creative, so sometimes we take it personally when we hear someone poking holes in our ideas. But if you can set your ego aside and remember that they’re really just trying to do their job, you can get a lot accomplished. You have to remember that everything you do is going to require more work from other people. (highlight to tweet) Approaching conversations from that standpoint and understanding expectations goes a long way.
Buy-In Outside the Marketing Team
Shannon has long since done away with the idea that everyone in a company (such as executives) needs to not only have a presence on social media, but also understand how to use it. When you focus on those tactics, you spend your time answering silly questions about how many times to Tweet per day. You’ll go further by focusing on “how social media adds value to the organization and supports broader strategic initiatives” instead”.
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