‘Getting Started With Email Testing’ – ‘Marketing Land’ Article
Eric Dezendorf says, “If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire list each day, week or month to your active segment of users. You crunch your opens and clicks data for each mail, and then move on to the next one.
Though this is a good start to your email marketing program, with a simple testing plan you can take your messaging to the next level.
Since you only have a limited amount of chances to connect with your users, it’s best to apply a small test to each email to maximize the results of your marketing efforts. Below are a few easy tests to get your started and a plan to keep you on point.
The Subject Line Test
The most obvious test is always the subject line test. It’s tried and true and can help you understand which type of subject works best for your list. In my mind, there are two main type of subject, one with a direct call to action, and one with more of a mysterious, intriguing message“.
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