‘Finding Your Ideal Email Send Time to Maximize Relevancy’ – ‘MarketingExperiments’ Blog
Daniel Beulah says, “We get this question probably more than any other: when is the best time to send an email to customers?
The answer is that it is totally unique to your organization. There are many factors that could influence what your perfect send time is and the motivations of your customers.
Testing for the correct send time for your customers can increase the relevancy of your email campaigns and, in turn, increase your overall clickthrough rate. To discover your unique send time, there are two simple tests that you can perform that will focus your email campaigns to send on the best day, at the best time.
The first test you should run is a day of the week test“.
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